Course curriculum

  1. 1

    • **START HERE** Course Overview

    • Activate Your Expert Brand Workbook
  2. 2

    • Lesson 1: Master Your Brand Story

    • Lesson 2: Define Your Brand Values

    • Bonus Lesson: Brand Story - Hot Seats
  3. 3

    • Lesson 1: Narrow Your Niche

    • Lesson 2: Articulate Your Value

    • Lesson 3: Define The Difference

    • Live Q&A on Market Research
  4. 4

    • Lesson 1: Signature Framework

    • Lesson 2: Design Your Signature Offer

    • Lesson 3: Lead Magnet Examples
  5. 5

    • Lesson 1: Build your “rented” platform

    • Lesson 2: Build your “owned” platform

    • Lesson 3: Guest Platforms
  6. 6

    • Lesson 1: Types of Campaigns
  7. 7

    • Lesson 1: Nurturing Your Audience

    • Nurturing Your Email List

    • Lesson 2: Discovery Calls for Market Research

    • Sales Call Script
  8. 8

    • Content Accelerator Implementation Lab
  9. 9

    • Sales and Marketing Live Strategy Training